A trademark is a symbol that identifies the source or something you sell—a good or a service. Trademarks give the owner the exclusive right to use the mark in connection with the goods or services listed in the registration.

Any symbol that can act as a source indicator. That includes words, phrases, logos, shapes, letters, sounds, product packaging, and even colors. Non-traditional trademarks may require additional proof of distinctiveness.

No. One of the primary purposes of trademark law is to prevent consumers from being confused as to the origin of specific goods. If there’s no likelihood of confusion, there’s typically no infringement. For example, if you have a registered mark for a skin care product, someone may be able to use the same word or phrase for a guitar or barbeque tool, as there’s little risk that someone will think the skin care product and the guitar come from the same source.

At BLPLLC, we have more than 20 years of experience handling all matters related to the registration of trademarks and service marks. We know how to quickly determine whether your proposed mark meets the requirements for registration, and can help you develop marks that offer long-term protection.